About Us

Background
As Namibia’s second mobile telecommunication operator, leo™ (formerly Cell One) launched in 2007 in Namibia as the challenger brand.  The only other operator had existed in a monopolistic environment for 10 years and had operated, without competition or options.

Second operator
With a second operator entering the market, mobile telecommunication users now have choice and options in terms of pre and post paid packages, specifically designed business and personal products, the use of a state of the art 3G network, a wide selection of handsets and data connectivity almost as a given.   With the entering of leo™ into the Namibian market, the price of SIM cards, call and sms rates were forced down from the then N$60 odd for a SIM to the current N$6,99.

The opposition is now seen as the ‘follower” brand as their publically stated marketing strategy has been and continues to copy and emulate whatever leo™ does – whether it is above-the-line, below-the-line, handset prices, promotions etc.   

Investment in Namibia
During the past 3 years, leo™ has invested millions of Namibia Dollars in Namibia through:

State of the art network
leo™ clients are impressed with the outstanding network, continued coverage roll out, (after 3 years leo™ covers 80% of Namibia, all main towns and spaghetti road network).  In Namibia there are approximately 1 500 000 potential mobile telecommunication clients of which approximately 20% are on the leo™ network.

About leo™
In September 2009, Cell One was rebranded to leo™ when Telenor and other shareholding, was bought-out by Telecel Globe. 

leo™ very quickly entrenched itself in the Namibian market, further expanding its network coverage and distribution outlets.  leo™ has a quality and state of the art mobile network capable of delivering next generation services.  The network is equipped with EDGE/3G/ and HSDPA functionalities and currently covers 75% of Namibia.